Important Benefits Of Having Your Own Jewellery Website

If you feel confident in doing so, you could create your own website to showcase and sell your handmade jewellery, or hire a web developer to build one for you.

This route gives you greater control over the site’s design and appearance but means you will have to work harder in raising its profile and promoting it through well-written product descriptions and search engine optimised text for beads and jewellery findings – without which your website will not be found easily by your potential customers searching for beads or handmade jewellery in the UK or elsewhere.

One of the most important benefits of having your own site is being able to use your own domain name for it, as a well-chosen one will help drive customers to your site via search engine results. The costs of a bespoke personal website are much higher than using one of the ready made market place sites such as Etsy, but there are e-commerce scripts and shopping carts with which you can create the site you want, such as; MagentoGo, Shopify and Volusion

Most of them have test account or demo sites, so do take the chance to play with them before you take the plunge. Such scripts can work both with on-line payment facilities such as PayPal and Google Checkout as well as merchant banking systems.

• Next weeks blog: ‘Visual Branding Will Help Your Sell Jewellery’

• Last weeks blog: ‘Good Places To Start Selling Your Jewellery Online’