Start Making Money from Your Handmade Jewellery Today!
If jewellery making is your passion, you could be missing out on an opportunity to make some money for pursuing your passion. There market for unique jewellery grows every year, not to mention more people than ever are focusing on buying from local, or independent retailers rather than big corporations.
If you want to sell your jewellery, or accessories, but don’t know how to go about it, here are a few tips and tricks to help you on your way.
Know your product
If you want to sell your items to people, you need to make sure that you know them inside out. This is the only way you will be able to give out accurate descriptions of the items that you are selling and truly be able to promote them for all they are worth. Finding out information such as the source of your metals, or the meaning behind your semi-precious gemstones will really help.
Learn how to take amazing pictures
If you have made a piece that is truly eye catching, you need this to come across in your imagery. With the billions of products available for people to buy online, you need to make yours stand out from the crowd. If it doesn’t, a potential buyer could scroll straight past without giving it a second glance.
Never underestimate the power of light and how it can make them pop out of the screen, look at your props, the angle your shooting from, the angle your have positioned your jewellery etc. This could mean the difference between your jewellery looking amazing, or dull and lifeless.
Be as descriptive as you can
Although your pictures will draw your audience in, once they have clicked on your product, they are going to want to know more. You need to ensure that you include as much information about your product as possible, but don’t try and be too over the top in the way you describe it. Customers want to know the true details, without all of the smoke and mirrors. Make sure that your descriptions are clear, and most importantly, accurate. You don’t want to deter repeat custom by a not providing an accurate description of your stock.
Don’t underestimate the need to advertise
Whilst platforms such as eBay, Etsy, or even creating you own website are powerful tools in selling your products, the only way to drive real traffic to your products is to advertise. If you don’t have much of a budget, make the most of social media and other free platforms that are at your disposal. Creating engaging content will encourage people to share it around, thus raising your profile and in turn help you sell your pieces.