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OK, so I’m going to be honest, I’ve had a bit of a wobble!

Working for yourself can be lonely at times, and trying to come up with new things every day can become exhausting, along with promotions, meetings, bookings and everything that goes with being a self-employed jewellery maker and photographer.

Although I’ve recently had some fabulous luck with the photography side of the business, I’ve come to a bit of a dead end with my jewellery. It seems that when it’s up close, and people can see it, touch it and feel it, it sells incredibly well – but online is a totally different story – and of course, online sales are what you need in this business to boost your income.

When I re-launched my jewellery, I had to do it quite quickly – and although I was able to spend time on the photography side of my business, building a brand, getting a feel to what I do – I was kind of thrown in at the deep-end with my jewellery – having received a large order, I spent some 100 hours in a week making and making until my fingernails were all broken, and I had blisters on my hands from using the pliers so much! I’d then, as I thought at the time, run out of time…the deadline I’d set myself had been and gone, so I quickly photographed what was left of my jewellery, with no rhyme or reason and listed it online. I think this is where I fell down!

Creative people, as you will no doubt know, have so much going in their heads, and I find that whilst I’m working on my current project, I’m busy plotting and planning my next project – I get inspired so easily, I only need to see a picture…or take a walk with the dog, and I’m off on some tangent that may or may not come to full fruition.

Put simply – I need to re-focus. I need to stop and take stock.

I will be branding my jewellery over the next few weeks, working on hand-made boxes, earring cards, etc – and also a brand new style of jewellery in feel and look. I’m really excited about it, and will of course be showing what happens through this blog.

Posted in Cora's
  • http://www.taniabeaumont.squarespace.com Tania

    I identify with all that you’ve said – sometimes it’s a case of ‘be careful what you wish for !’ . It is very easy to get overwhelmed when things go smoothly, as well as badly.
    I set up a Folksy site – about 6 months ago I would think – it still stands empty. I am all too wary these days of excitedly jumping in with halfworked ideas, or only meagre stocks – then being inundated with customers interest and orders.
    I still have not had enough time to photograph my items carefully, and professionally, and have enough made up…just INCASE there are hundreds of orders. Of course this could go on for another 6 months, so when this weekend’s Open Studios event is over I will begin.
    Calmly, and professionally…..but then I know me, so there’s no telling how it will turn out !!!

  • Coral Smith

    Hi Cora,

    I was interested in your predicament, as I have the same one – as well as almost the same name!

    I’ve been lucky, I’m selling my jewellery through a friend’s pottery shop, and as I do one day per week in the shop, don’t pay any commission on sales of my jewellery. It, along with many other crafts, has been a hobby for years too.

    I also need to create a website to gain from the quieter sales times, but unlike you, I’m not a great photographer. If you’re having problems selling online with really good photographs, that doesn’t bode well for me!!!

    I decided to focus on the jewellery, not the myriad of other crafts I also enjoy, as I realised I was wearing myself too thin. I do still make cards for one other shop, but have had weeks like yours with the 100 hours and still not finished, and I can’t do it any more, so will re-assess for next year.

    Although I could also make boxes, earring cards and all the other display materials (and did for the markets), I decided that what I do is make jewellery, not the packaging (which sometimes can take longer!), and I bought nice, but very reasonably priced display busts, earring stands and pretty tissue, and organza bags. It’s saved me a great deal of time, the displays look good, and the jewellery is attractively enough packaged to be given as a gift, without having to be rewrapped. I did enjoy making the items before, but it takes up too much valuable time to do it now.

    I have sold through village markets and Farmer’s Markets (mostly other crafts) and they do sell there, though it’s often the cheaper items, but at least you get the full price, unlike selling on to others at cheaper prices, or producing sale or return items for lots of other folk.

    I also live on an island, the Isle of Arran, off the west coast of Scotland, but our holiday season is fairly short, and it can be difficult to get the locals in to what they consider to be shops for visitors, hence my need for a website.

    Good luck with all your efforts, I’m sure they’ll pay off, and you just never know when an opportunity for sales will come along. My luck in getting my designs into the pottery shop came about by a chance conversation with the owner’s wife.

    Coral

  • http://www.jewellerybymaggie.com margaret simpson

    hi Cora, it was great to read your comments about selling on line. i have just recently started my website and i find the same. i have had a few orders from family and although i have dished out my cards to all and sundry i am having no luck. i also had a huge order from family in australia and that took away half my stock. i have been working flat out to replenish it. i would be delighted if you could give me any hints or tips. thanks
    Maggie